OVERVIEW
IQNavigator is a pioneering SaaS Company. They bring sophisticated technology and services to Global 200 companies requiring complex workforce solutions.Their patented platform handles all aspects of integration, compliance, security and mobile computing. This platform is consistently ranked #1 by Forrester Research. Their managed services programs flawlessly implements the technology and executes the plan in whatever countries and currencies their clients require.
Carolyn Wagner, Inc. was brought in to evaluate the company, it’s business model, their competitive position, and future goals. The process began with a deep dive to uncover the roots of the brand issues.
Problem:
After great success as a start-up in 1999, IQN was experiencing a brand identity crisis. Quite simply, they had not grown up as a brand--even as their business had become a global leader. They and their customers felt their communications were disjointed and did not address current perception issues. Changes in the executive suite, an infusion of capital and an aggressive 3-year plan pointed out the urgency to uncover the new soul of this dynamic company.
Solution:
Wagner, Inc. set out to concept, create and deliver a complete Brand Strategy and communication materials revamp. Launch timing was critical as the industry’s top Tradeshow was taking place in their HQ city of Denver in 6 months. Budget is always a factor and Wagner worked transparently with the CMO to match their line items
with specific deliverables. The plan also accounted
for in-house talent and new marketing hires.
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Results:
- A solid brand presence and identity of confidence, authority and partnerships in the market place.
- A locked down but flexible messaging system that is unified across all business units and all offices worldwide.
- Immediate notice from industry, ranked as #1 by Forrester
- Immediate results from increased Tradeshow visits, leads, and sales encouraged them increase their shows by 4, running the same program as the launch.
- Long-term, their web presence will create a community built on a brand that continues to be an ever-evolving continuum of services.
- Company sales
Testimonial
Brian Owens, SVP, IQNavigator
Working directly with our leadership committee, Carolyn Wagner and her team stepped in and really learned our business model, our technology and our unique situation. Basically, we were no longer a start-up and needed to lay the foundation for our next stage of growth. Their brand strategy gave us insights, focus and direction. It involved a comprehensive brand repositioning based on the people we are-- and the company we are becoming. From this plan, we developed a drilled-down communications strategy, from new website to powerpoints. Carolyn Wagner, Inc. brought us high level expertise in strategy, design and content.
