A Rapidly growing Oil and Gas company approached us to first consult on branding, Annual Report and investor relations. As a relatively new company, they had reached 80 million in revenues with virtually no corporate or professional brand presence. An incredible brand strategy and presence was implemented and designed through all internal and external communications, including Brand icon, AR, Presentation Materials, and Website.
ProblemTo create and establish a professional and authentic brand presence for this young unconventional Oil and Gas Company.
:: Numerous interviews and meetings with CEO & President of the Co.
:: A competitive research analysis
:: Identify PEF points of difference starting with their core beliefs and dig deeper.
:: From their core beliefs and essence, a brand promise and character emerges with
a Brand Book which is distilled internally and communicated externally though various
mediums and platforms.
BRAND LOOK AND FEELS
A very simple and strong presence needed to be developed that conveyed energy, oil and gas. Colors were developed staying true to the oil & Gas industry as well as their beliefs. Therefore aligning with the blues and greys. Along with graphics to show energy and movement. |
BRAND LOOK AND FEELS
A very simple and strong presence needed to be developed that conveyed energy, oil and gas. Colors were developed staying true to the oil & Gas industry as well as their beliefs. Therefore aligning with the blues and greys. Along with graphics to show energy and movement. |
BRAND LOOK AND FEELS
A very simple and strong presence needed to be developed that conveyed energy, oil and gas. Colors were developed staying true to the oil & Gas industry as well as their beliefs. Therefore aligning with the blues and greys. Along with graphics to show energy and movement. |
ANNUAL REPORT
First project due to tight deadlines, the AR was designed and developed with the new look and feel with an exquisite high end mailer for their existing shareholders and stakeholders, and to draw attention to new investors. |
ANNUAL REPORT
First project due to tight deadlines, the AR was designed and developed with the new look and feel with an exquisite high end mailer for their existing shareholders and stakeholders, and to draw attention to new investors. |
ANNUAL REPORT
First project due to tight deadlines, the AR was designed and developed with the new look and feel with an exquisite high end mailer for their existing shareholders and stakeholders, and to draw attention to new investors. |
CORPORATE BRAND IDENTITY Extensive research and development went into developing the brand icon, and logo. Starting with over 40 great designs, we narrowed it down to "the one". A Corporate Graphics Standard book was developed, containing all typefaces, color palettes, and guidelines for all internal and external communications, including PPT, Green Sheets, News Releases, Press Release, Cover of Quarterly Reports, Stationary. |
CORPORATE BRAND IDENTITY Extensive research and development went into developing the brand icon, and logo. Starting with over 40 great designs, we narrowed it down to "the one". A Corporate Graphics Standard book was developed, containing all typefaces, color palettes, and guidelines for all internal and external communications, including PPT, Green Sheets, News Releases, Press Release, Cover of Quarterly Reports, Stationary. |
CORPORATE BRAND IDENTITY Extensive research and development went into developing the brand icon, and logo. Starting with over 40 great designs, we narrowed it down to "the one". A Corporate Graphics Standard book was developed, containing all typefaces, color palettes, and guidelines for all internal and external communications, including PPT, Green Sheets, News Releases, Press Release, Cover of Quarterly Reports, Stationary. |
CORPORATE BRAND IDENTITY Extensive research and development went into developing the brand icon, and logo. Starting with over 40 great designs, we narrowed it down to "the one". A Corporate Graphics Standard book was developed, containing all typefaces, color palettes, and guidelines for all internal and external communications, including PPT, Green Sheets, News Releases, Press Release, Cover of Quarterly Reports, Stationary. |
CORPORATE BRAND IDENTITY Extensive research and development went into developing the brand icon, and logo. Starting with over 40 great designs, we narrowed it down to "the one". A Corporate Graphics Standard book was developed, containing all typefaces, color palettes, and guidelines for all internal and external communications, including PPT, Green Sheets, News Releases, Press Release, Cover of Quarterly Reports, Stationary. |
CORPORATE BRAND IDENTITY Extensive research and development went into developing the brand icon, and logo. Starting with over 40 great designs, we narrowed it down to "the one". A Corporate Graphics Standard book was developed, containing all typefaces, color palettes, and guidelines for all internal and external communications, including PPT, Green Sheets, News Releases, Press Release, Cover of Quarterly Reports, Stationary. |
CORPORATE BRAND IDENTITY Extensive research and development went into developing the brand icon, and logo. Starting with over 40 great designs, we narrowed it down to "the one". A Corporate Graphics Standard book was developed, containing all typefaces, color palettes, and guidelines for all internal and external communications, including PPT, Green Sheets, News Releases, Press Release, Cover of Quarterly Reports, Stationary. |
CORPORATE BRAND IDENTITY Extensive research and development went into developing the brand icon, and logo. Starting with over 40 great designs, we narrowed it down to "the one". A Corporate Graphics Standard book was developed, containing all typefaces, color palettes, and guidelines for all internal and external communications, including PPT, Green Sheets, News Releases, Press Release, Cover of Quarterly Reports, Stationary. |
WEBSITE Was designed and implemented for the best immediate communications for their shareholders and stakeholders and new investors. This was HTML based with cms, allowing them easy and constant updates for all their materials including a live ticker tape and access to TSX. |
WEBSITE Was designed and implemented for the best immediate communications for their shareholders and stakeholders and new investors. This was HTML based with cms, allowing them easy and constant updates for all their materials including a live ticker tape and access to TSX. |
WEBSITE Was designed and implemented for the best immediate communications for their shareholders and stakeholders and new investors. This was HTML based with cms, allowing them easy and constant updates for all their materials including a live ticker tape and access to TSX. |
WEBSITE Was designed and implemented for the best immediate communications for their shareholders and stakeholders and new investors. This was HTML based with cms, allowing them easy and constant updates for all their materials including a live ticker tape and access to TSX. |
ENVIRONMENTAL Due to lots of conferences and conventions we developed 5 large banners that were displayed at these to show a strong presence, reinforce their branding and a quick who they are as a company. |
ENVIRONMENTAL Due to lots of conferences and conventions we developed 5 large banners that were displayed at these to show a strong presence, reinforce their branding and a quick who they are as a company. |
ENVIRONMENTAL Due to lots of conferences and conventions we developed 5 large banners that were displayed at these to show a strong presence, reinforce their branding and a quick who they are as a company. |
